Show overview & exhibitor catalogue.
12 · 13 · 14 March 2027 — Parc Floral de Paris
Barbecue Expo — story & ecosystem
Since 2020, Barbecue Expo has brought together fire-cooking enthusiasts and professionals every year. In just a few editions, the event has become the largest European show dedicated to barbecue and outdoor cooking — driven by a unique ecosystem: the show, festivals, the magazine (Barbecue Mag & Smoked Magazine), championships, and much more.
The 2027 show
The upcoming edition, bigger and more international than ever. The 2027 show means…
Barbecue
Grills, smokers, kamados, fire pits, ovens, griddles…
Accessories & equipment
Utensils, thermometers, covers, cooking furniture…
Fuels
Charcoal, briquettes, pellets, smoking wood, firelighters.
Outdoor kitchens & living
Summer kitchens, islands, pizza ovens, outdoor furniture.
Sauces, rubs & spices
Marinades, blends, condiments, hot sauces.
Fine food & groceries
Premium meats, gourmet products, ingredients.
Beer, wine & spirits
Beers, wines, spirits, BBQ pairings.
Catering & food service
Street food, caterers, food trucks.
Five zones, three days, one show.
A journey designed for tastemakers. Test, learn, taste, compete, and leave changed.
Grill Arena
International pitmasters face off in live battles. One champion crowned each night.
Exhibitor Zone
250 international brands. Test the gear in real conditions. Direct purchase possible.
Masterclasses
12 sessions limited to 20 seats each. Intimate immersion with a pitmaster. Book early.
Street Food
16 curated street food stands. The best BBQ street food in Paris, concentrated in one place.
Self-Service BBQ
Fire up your own grill. Self-service cooking stations to grill your products and try the gear on site.
The visitors
France77 %
Benelux9,6 %
Germany4,0 %
United Kingdom3,2 %
Italy2,2 %
Spain1,2 %- Rest of Europe & world2,8 %
Select a type of professional to see the matching retailers.
Barbecue distribution, outdoor cooking equipment, accessories, stove and insert stores.
melt
Soon Grill
H.O.M. Steakhouse
Le Boukané
Le Cochon Voyageur
Marché Noir
Au Feu le Saumon
The communication plan
Barbecue stars from around the world, present in 2026 and at previous editions.
Specialist professionals and enthusiasts — social media + newsletter.
Choose your booth
I choose the size — bare floor space
- Floor marking only
- Carpet not included
- Submission of the booth build plan to the organisers (mandatory)
- Number of exhibitor badges (depending on booth size)
- Zone A250 € HT / m²
- Zone B200 € HT / m²
Enter your size — the estimate updates automatically on the right.
I choose my booth range
Option 1 — Custom booth
On quotationBuild your custom booth by selecting your options (see “Booth options” and “Communication”).
Option 2 — Silver range
+50 € HT / m²- Pine melamine partition walls
- Your fascia sign
- Number of exhibitor badges (depending on size)
Option 3 — Gold range
+100 € HT / m²- Fabric-covered wooden partition walls
- Your fascia sign
- Number of exhibitor badges (depending on size)
Option 4 — Custom-print range
+250 € HT / m²- 1 or 2 corners included (depending on size)
- Custom-printed partition walls
- A customisable booth arch
- A reception counter + a stool
- Premium spotlight lighting (depending on size)
- 3 kW electrical box 12/24h
- Badges included (number depending on size)
I can add an outdoor space
An open-air demo booth, ideal for live cooking and large setups.
Choose your booth options
Booth corner
Maximise your visibility by opening your booth onto several aisles, or even 360°.
Booth storage (fitted booths)
Store your equipment and stock throughout the show.
Central storage (island booth)
Custom storage room at the centre of your booth.
Booth electricity
Lighting included with any electrical box. No on-site booking possible.
Outdoor electricity
Power for open-air demo booths. Dedicated box, outdoor connection.
Parking electricity
Power for vehicles and setups in the exhibitor car park.
Custom fitting
Partitions, lighting, signage, carpet… build your environment.
Exhibitor parking
Reserved for the whole event.
Co-exhibiting
Showcase one or more brands on your booth.
Forklift
For setup/teardown and moving your goods.
Additional exhibitor badges
Beyond the quota included with your booth size.
Furniture
Tables, chairs, counters, display cases…
50-invitation pack
Invitations to offer your clients and prospects.
Become a Barbecue Expo Partner
Platinum 20 000 € HT | Gold 12 000 € HT | Silver 8 000 € HT | |
|---|---|---|---|
| Print communication | |||
| Logo on the official poster | |||
| Feature in the press kit | |||
| Ad in Barbecue Mag (20k copies) | 1 double-page ad + 1 double-page advertorial | 1 full page | 1 full page |
| Flyers / goodies at the entrance (5,000 units) | Goodies handed out | Self-service | Self-service |
| Logo on the visitor map | |||
| Banner flags at the show entrance | 4 | 2 | 1 |
| Digital communication | |||
| Instagram / Facebook posts | 6 | 4 | 2 |
| Instagram giveaways | 2 | 1 | 1 |
| Stories before the show | 10 | 6 | 3 |
| Stories during the show | 15 | 10 | 6 |
| Newsletters | 1 before + 1 after (retargeting) | 1 (before) | 1 shared |
| Banner + official partners page (website) | |||
| Official video appearance — homepage + social (IG/FB/LinkedIn) | |||
| Official video appearance — YouTube | |||
| On-site communication | |||
| Priority for press & TV coverage | Top | High | Standard |
| Your products featured during cooking demos | |||
| Logo on the hosts’ T-shirts | |||
| Fascia + 360° lit booth bridge | |||
| Cooking Show sponsoring | |||
| Masterclass sponsoring | |||
| Public advertising | |||
| Metro campaign — Ramps (1,250 posters, 14 days before) | |||
| Metro campaign — Cmassif (5 consecutive spots, 14 days) | |||
| Bus campaign — Cmassif (2,103 posters in Paris, 7 days before) | |||
| Poster at the show entrance (2 posters at Parc Floral) | |||
| I choose | Platinium 20 000 € HT | Gold (Or) 12 000 € HT | Silver (Argent) 8 000 € HT |
On-booth communication — signage
Partition wall customisation
Full wrap of your partition walls depending on the chosen range.
On-site communication
POS pack
- 2 banner flags at the entrance
- 2 branded crowd barriers
- Logo on the show map
- Flyer at the entrance (to be supplied)
POS pack +
- 6 banner flags
- 4 branded crowd barriers
- Logo on the show map
- Flyer at the entrance (to be supplied)
- Floor branding (3 spots)
- 1 four-sided totem
POS pack Max
- 6 banner flags
- 8 branded crowd barriers
- Logo on the show map
- Flyer at the entrance (to be supplied)
- Floor branding (6 spots)
- 2 four-sided totems
- Window graphics on the hall glass (prime outdoor exhibitor esplanade area)
Window graphics on the hall’s glass facade
On the hall’s glass doors opening onto the outdoor esplanades. Reach visitors the moment they arrive.
Branding options
Official show tote bag
Your logo on the official bags handed to visitors.
1,50 € HT / pièceMinimum 5 000 pieces.
Co-branded show lighter
Co-brand the official lighter (min. TBD).
1,50 € HT / pièceMinimum 5 000 pieces.
Your ad on visitor tickets
Your logo/visual on every entry ticket.
1 500 € HT
Logo on the visitor map
Your logo on the official map handed to all visitors.
850 € HTDigital communication
Three packs by timing: before to attract, during to engage, after to follow up.
Before pack
Attract, tease and prepare visitors.
- 2-month banner on the website (secondary pages)
- Newsletter insert
- 2 social media posts
- 4 stories
- 1 giveaway
During pack
Assert your presence and grab attention.
- Banner (3 days) above the website ticketing module
- Newsletter insert
- 2 social media posts
- 8 stories
After pack
Retarget and follow up: messages, codes, upsells.
- Banner on the website for 2 months
- Newsletter insert
- 2 social media posts
- 4 stories
- 1 giveaway
Full communication plan pack
All 3 packs combinedThe complete setup: before, during and after the show, combined for uninterrupted presence.
- 2-month banner (secondary pages)
- Newsletter insert
- 2 social posts
- 4 stories
- 1 giveaway
- 3-day banner above ticketing
- Newsletter insert
- 2 social posts
- 8 stories
- 2-month banner on the website
- Newsletter insert
- 2 social posts
- 4 stories
- 1 giveaway
Zone sponsoring
Grill Arena
- 2 500 € HT
- 350 € HT
Masterclasses
- 1 500 € HT
- 150 € HT
Self-service BBQ zone
- 3 000 € HT
Print communication — Barbecue Mag
Barbecue Mag is France’s only magazine about live-fire cooking. Pitmaster interviews, brand discoveries, product picks and, of course, recipes to inspire you and grow your barbecue skills. Made by enthusiasts, for enthusiasts!
| Format | Exhibitor | + Advertorial (2 pages) |
|---|---|---|
| 750 € HT | ||
| 1 300 € HT | ||
| 2 500 € HT | ||
| 2 000 € HT | ||
| 2 000 € HT | ||
| 3 000 € HT |
Advertorial: 2 editorial pages written by us, optional on any format (+ €700 excl. VAT).