The meeting placeof EuropeanBBQ brands.
Three days, one place, a chosen audience. Over twenty-five thousand eight hundred visitors in 2026, with a decisive share of resellers, distributors and buyers. More than two hundred brands from fifteen countries. Twenty-five nationalities in the audience. Not just another show — the annual industry crossroads.
Four reasons to be there.
No corporate speech, no slides. Here is how, concretely, Barbecue Expo works for its exhibitors — seen from inside.
An audience that knows why it came.
Our visitor isn't strolling. They come to buy a grill, compare charcoals, meet a brand they've been following for three years. More than half of the audience is made up of tastemakers, resellers and professionals — a rare mix we've been crafting since day one.
The press reads you, watches you, quotes you.
Food media, outdoor press, specialist bloggers, industry podcasts, regional press. Five press releases sent per month for six months. And for the first time in 2027, the Barbecue Expo Awards: gold, silver, bronze across five categories — to distinguish the brands the market should follow.
B2B matchmaking, for real.
Before the show, you receive the list of buyers attending — European distributors, specialty chains, e-commerce, mass retailers, HORECA. You request your meetings. We lock the slots. You arrive with an agenda, not with the hope of bumping into someone.
Europe in three days.
Fifteen exhibiting countries, twenty-five visitor nationalities. The only place in Europe where, from a single stand, you can talk to a Belgian buyer, a German distributor, a Spanish e-commerce and an Italian wine seller. You save a quarter of roadshow.
Barbecue Expo Awards
The awards that distinguish the best brands in the BBQ industry. Gold, silver, bronze — awarded by an international jury of pitmasters, chefs and experts.
See categories- 01Best Innovation
- 02Best Accessory
- 03Best Design
- 04Best Value
- 05Best Emerging Brand
The press wardrobe.
Everything you need to write, film, photograph and tell the story of Barbecue Expo 2027. Press kit, high-definition photos, official quotes, floor plan. Request your accreditation, our press team replies within 48 hours.
Request my accreditation