Why exhibit at Barbecue Expo?
The leading trade show in Europe to develop your sales, your network, and your reputation in the world of barbecue and outdoor cooking.
Barbecue Expo is the meeting point between global supply and European buyers. A format designed to generate qualified leads, encourage product testing in real conditions, and accelerate your business opportunities.
Key figures
20,000 m2
indoor + outdoor exhibition
250 brands
exponents
25,000 visitors
don't 5,000 pro
Buyers from 9 countries
represented
Demos & Tests
Live demos & product tests.
B2B platform & active matchmaking
Professional training and content
What you earn in 3 days at the fair
Generate qualified leads
Meet truly active buyers: retailers, distributors, importers, HORECA, developers.
Sell faster
Product tests, live demonstrations, and direct exchanges shorten the decision-making cycle.
Launch your new products.
Present your innovations at the key moment of the BBQ season (April = strategic moment).
Accelerate your international development
Meet European players and identify local partners or distributors.
Strengthen your brand image
Associate your brand with the leading event in the industry in Europe.
Who is the exhibition aimed at?
Manufacturers & BBQ brands
Promises
Deploy your brand in the European market.
Benefits
• visibility with key buyers
• product tests in real conditions
• immediate market feedback
Products
barbecues, kamados, fire pits, smokers, hybrid grills.
Brands accessories & equipment
Promises
Boost your volumes and your distribution.
Benefits
• sourcing direct
• strong appetite for high-margin products
• salon & post-salon orders
Products
accessories, tools, thermometers, planchas, modules.
Fuels & material innovations
Promises
Convince by proof
Benefits
• Live demonstrations
• Product pedagogy
• technical differentiation
Products
charcoal, pellets, wood, eco solutions
Outdoor kitchens & landscaping
Promises
Reach the prescribers and decision-makers.
Benefits
• outdoor kitchen designers
• landscapers
• architects & installers
Products
outdoor kitchens, modules, design fire pits.
Brands food & BBQ ingredients
Promises
Create desire and repurchase.
Benefits
• Tasting
• real-life situation
• visibility with managers & buyers
Products
sauces, rubs, meats, plant-based alternatives.
New entrants & international brands
Promises
Enter the European market effectively.
Benefits
• immediate visibility
• distributor contacts
• benchmark competition
Angle
Europe = growth relay.
An audience of buyers, not just simple visitors.
Barbecue Expo attracts professionals actively sourcing, renewing product lines, or developing concepts. The majority of visitors come with specific goals: to compare, test, negotiate, and reference.
Present profiles
- Specialized retailers
- GSA / GSB / GSS Buyers
- Distributors and importers
- CHR & hospitality
- Prescribers & planners
B2B Platform & Matchmaking
As an exhibitor, you access the B2B platform to:
✔ Present your brand & your products
✔ Be visible to targeted buyers
✔ Receive appointment requests
✔ Plan your exchanges in advance
✔ Maximize your trade show ROI
Visibility formats that amplify your presence
Sponsored cooking shows
Masterclass & demonstrations
Digital visibility & social media
Newsletters & editorial content
Branding zones & experiences
Make Barbecue Expo your business accelerator in Europe.
Book your booth now and prepare your meetings with key market buyers.