Why exhibitat Barbecue Expo?
Europe's leading trade show to grow your sales, network and brand awareness.
In three days, accelerate your growth.
Generate qualified leads
Meet future clients, specifiers and distributors via pre-qualified B2B meetings.
Sell faster
Present your new products to an expert audience ready to buy, test and stock.
Launch your innovations
The show is the ideal stage to create buzz around your latest product.
Accelerate internationally
Buyers from 9 countries, European distributors, HORECA — grow your exports from a single booth.
Strengthen your brand
Press visibility, sponsored cooking shows, masterclass — position yourself as a leader.
Five concrete reasons to exhibit in 2027.
An audience that isn't strolling.
25,896 visitors in 2026. Over half are specifiers: specialist journalists, chefs, pitmasters, resellers, distributors. Your targets are already there.
B2B matchmaking, for real.
Three months before the show, you receive the complete list of attending buyers: specialty chains, mass retailers, e-commerce, European distributors, HORECA. You request meetings, we lock the slots.
Europe in three days.
Fifteen exhibiting countries. Twenty-five visitor nationalities. The only place in Europe where your brand can, from a single booth, talk to a Belgian buyer, German distributor, and Spanish e-retailer.
The 2027 Awards distinguish the best.
First edition of the Barbecue Expo Awards. Gold, silver, bronze in five categories: Innovation, Accessory, Design, Value, Emerging Brand. A medal is a selling argument for a full year.
Your press presence multiplied.
Food media, outdoor press, BBQ podcasts, bloggers — five releases per month during the six months before the show. HD photos of your booth shared with press partners.
Every BBQ universe.
BBQ Manufacturers
Charcoal, gas, pellet, kamado, electric, hybrid barbecues.
Accessories & equipment
Planks, thermometers, tools, covers, smokers, rotisseries.
Fuels & innovations
Charcoal, briquettes, pellets, firestarters, smoking wood.
Outdoor kitchens
Islands, planchas, pizza ovens, fire pits, outdoor furniture.
Food & ingredients
Rubs, sauces, marinades, spices, premium meats, food smokers.
New entrants
Startups, D2C brands, tech innovations, IoT & smart grilling.
Who visits the show?
Integrated B2B platform.
Four visibility formats.
Sponsored cooking shows
Your brand on stage in front of 500 spectators per session.
Masterclass & demos
Position yourself as an expert with dedicated sessions.
Digital visibility
Website, newsletters, social media — 200,000 guaranteed impressions.
Branding zones
Entrances, aisles, tasting areas — your brand everywhere.
The right show, at the right time, with the right people. Three days, one full year of ROI.